David Miall – Founder & CEO, Wisper Electric Bikes
The Vision Behind Wisper
When David Miall founded Wisper Electric Bikes in 2005, his goal was clear: to make electric cycling accessible, dependable, and exciting for riders across the UK and Europe. At a time when electric bikes were still a novelty, David recognised their potential to transform everyday transport. He wanted to design bikes that offered genuine performance and comfort while helping people travel more sustainably.
From the beginning, Wisper reflected David’s deep commitment to innovation, quality, and environmental responsibility. He believed that e-bikes could bridge the gap between traditional cycling and modern mobility, giving riders a cleaner, more efficient way to commute, explore, and enjoy the outdoors.
Early Beginnings
David’s journey with Wisper began long before e-bikes became mainstream. After years working within the technology and product-development sectors, he saw a growing need for smarter mobility solutions that reduced congestion and pollution without compromising practicality. In 2005, he turned that vision into reality by launching Wisper Electric Bikes, one of the UK’s first specialist e-bike brands.
Starting from modest premises, David oversaw every detail—from frame design to battery engineering—driven by a simple promise: to create electric bikes riders could trust. His early models quickly gained a reputation for their reliability, comfort, and value for money, earning Wisper a loyal following among commuters and leisure cyclists alike.
Innovation and Growth
Under David’s leadership, Wisper rapidly evolved from a start-up into a leading UK e-bike manufacturer. The company introduced a series of innovations that set new standards in the electric bike market, including long-range lithium-ion battery systems, advanced torque sensors, and intuitive control displays.
A major milestone came when Wisper became one of the first UK brands to develop DVSA-approved full-throttle electric bikes, giving riders more flexibility and control without sacrificing safety or compliance. This breakthrough reflected David’s constant drive to push technological boundaries while keeping rider experience at the heart of every decision.
Recognising the importance of quality assurance and sustainability, David made the strategic decision to bring high-end e-bike assembly back to the UK. This move not only supported local manufacturing but also reduced the company’s carbon footprint and improved supply-chain resilience. By keeping production close to home, Wisper could guarantee the high standards that customers had come to expect.
Commitment to Sustainability
For David, electric bikes represent far more than a business opportunity—they are part of a global shift toward cleaner, smarter transport. He believes that sustainable mobility should be practical, enjoyable, and accessible to everyone.
Through Wisper, David has championed the idea that each ride contributes to a healthier planet. Every Wisper e-bike helps reduce emissions, cut fuel consumption, and encourage more people to leave their cars at home. His focus on eco-friendly design, recyclable materials, and energy efficiency continues to guide the company’s research and development efforts.
Beyond product innovation, David supports broader environmental initiatives and partnerships that align with Wisper’s mission to promote sustainable transport and responsible manufacturing within the cycling industry.
Leadership and Philosophy
David Miall’s leadership style combines practical business insight with a passion for technological progress. He remains closely involved in product testing and development, ensuring every new model meets Wisper’s standards for performance, durability, and comfort.
He has built a strong team that shares his values of integrity, innovation, and rider satisfaction. For David, success isn’t just measured by sales figures but by the stories of riders who have rediscovered the joy of cycling through Wisper’s products. His approachable manner and customer-first philosophy have shaped Wisper’s reputation for exceptional service and long-term support.
In interviews and public appearances, David often emphasises the importance of community—both within the company and among Wisper owners worldwide. From e-bike enthusiasts to first-time riders, he believes every customer is part of the Wisper family, united by a shared commitment to greener travel.
A Legacy of Trust and Innovation
Nearly two decades after its founding, Wisper remains at the forefront of the UK’s electric bike market—a testament to David’s vision and perseverance. The brand has expanded its range to include city, hybrid, and mountain e-bikes, catering to diverse lifestyles and riding needs.
Each new model reflects David’s enduring mission: to combine advanced engineering with elegant design, delivering electric bikes that perform beautifully and stand the test of time. Under his guidance, Wisper continues to collaborate with industry partners to develop smart connectivity, improved battery life, and innovative safety features for the next generation of e-bikes.
Looking Ahead
As CEO, David remains focused on the future—investing in research, sustainability, and customer experience. His ambition is to make Wisper Electric Bikes a global leader in electric mobility while staying true to the brand’s British roots and values.
Whether through pioneering technology, local assembly, or customer education, David Miall’s work continues to inspire riders to choose a cleaner, more connected way to move. His story is not just one of entrepreneurial success but of genuine purpose: proving that innovation, passion, and sustainability can ride hand in hand.